Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Data that are non-numeric, such as colors, images and descriptions. Qualitative data are harder to analyze than quantitative data, which are numeric quantities. See qualitative. THIS DEFINITION IS FOR ...

While qualitative reverse transcription polymerase chain reactions (RT-PCR) are used to diagnose COVID-19, serologic tests for antibodies specific to the SARS-CoV-2 virus are used to detect past ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.

Evaluating research quality is central to building scientific knowledge, yet social sciences often face challenges due to methodological limits and disciplinary biases in existing tools. A new study ...

Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of ...