PROVO, Utah and SEATTLE, Oct. 22, 2024 /PRNewswire/ -- Within three years, more than half of market research may be done using AI-created, synthetic personas instead of humans, according to Qualtrics' ...
AI-powered customer survey software maker Qualtrics has agreed to buy healthcare market research company Press Ganey Forsta in a $6.75 billion deal, both companies said on Monday.
PROVO, Utah and SEATTLE, Oct. 22, 2024 /PRNewswire/ -- Within three years, more than half of market research may be done using AI-created, synthetic personas instead of humans, according to Qualtrics' ...
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