Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.

By combining machine learning and adaptive query execution, query optimization in Presto could become smarter and more efficient over repeated use.

Skyline Query Processing and Optimization Publication Trend The graph below shows the total number of publications each year in Skyline Query Processing and Optimization.

Joey on SQL Server Deep Dive into SQL Server 2022's Query Performance Features, Part 2: PSP Optimization Reduce workload times with this handy feature that can benefit every database pro. By Joey ...