How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Truth be told, not every broadcast radio script looks the same! But there are elements every script should share in order to make sure nothing goes wrong in the editing or mixing process. This post ...

When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...