Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

First there were slap bracelets, then friendship wristlets and Silly Bandz, and now comes the newest youth accessory obsession, the Rainbow Loom. It differs from its predecessors in that kids can ...

Rainbow Loom® is the official trademark of the popular children’s toy that won the 2014 Toy of the Year (TOTY) Award in the United States. It’s the invention of ...

Learn how to make elastic bracelets with Loom Bands. A simple, creative project that’s great for beginners and a fun way to pass the time. If you've ever wondered what to do with a pile of loom bands, ...

A Malaysian immigrant in the United States, Cheong Choon Ng, is the inventor of the Rainbow Loom, a popular toy for making bracelets out of colorful rubber bands. The Rainbow Loom kit, now sold in ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant, ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...