Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

This is the first part of a two-part series of essays. [July 14 update: I posted this essay July 12, two days before the Trump administration announced that it was rescinding the ICE policy described ...

There's good news for frustrated parents trying to get their kids to eat their vegetables (or go to sleep, or clean their rooms): Science shows that using reverse psychology can, indeed, work. Reverse ...

This is the second part of a two-part series of essays. [July 14 update: I posted this essay July 13, one day before the Trump administration announced that it was rescinding the ICE policy described ...