Roblox is attempting to court more developers with real-world dollars in the company’s latest effort to expand its audience.

Roblox is a platform where users can create and share content. Often this content is sold for an in-game currency that can later be transferred to real-world money.

Roblox is evolving from a game-centric ecosystem into a full-scale platform with multiple levers for upside. This article breaks down the business model after a deep dive of Q2 '25 numbers.