According to a new report released from SAP Emarsys, 51% of U.S. brands say their organization suffers from “dark data,” which is data that is collected but not effectively used. In today’s retail ...

MINNEAPOLIS--(BUSINESS WIRE)--Crisp, the open data retail platform for the consumer goods industry, has announced the acquisition of two separate entities: SetSight and Lumidata. Both companies are ...

Now that Magnite works directly with agencies, its measurement service must answer (or conciliate) buy-side demands. Which means adding data to justify ad spend. On Tuesday, Magnite increased its ...

The government shutdown that began Wednesday will deprive policymakers and investors of economic data vital to their decision-making at a time of unusual uncertainty about the direction of the US ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. This article is more than 3 years old. Kohl’s projects its ...

NEW YORK — The quickly growing retail media channel is a hot topic at Advertising Week New York, with some expressing the desire for retailers to eventually “decouple” their first-party data and allow ...

When the market finds itself at a turning point, investors watch economic data more closely than ever. Today, investors are wondering where the new Federal Reserve (the Fed) rate cuts will take both ...

The biggest themes in 2022 will be some of retail’s greatest hits: the value of stores, the power of experience, and the role of data in decision-making. One example: Dick’s is experimenting with ...

FRANKFURT, March 6 (Reuters) - Euro zone retail sales unexpectedly dipped in January, adding to signs that a long-predicted consumption-led recovery is not yet on the horizon, fresh data from Eurostat ...

Thanksgiving – and, more specifically, Black Friday – is the semiofficial start of the holiday shopping season in the United States. And if history is any guide, a lot of this year’s holiday shopping ...