Roblox’s Winnie Burke talks to WWD about fashion’s trajectory in the virtual world and the platform's moves into retail, for both digital and physical goods.

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the ...

The verification process will use a combination of facial recognition tech, ID verification, and parental consent.

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a ...

Video game companies are gaining popularity with retail investors, with the signal coming from a pickup in purchases in shares of game platform Roblox, among other names, according to VandaTrack ...