Advertising holding company WPP has announced a new partnership with Roblox, the online gaming platform that in recent years has become a major destination for brands looking to connect with a younger ...

Roblox has seemingly banned all users with ‘69’ in their name, with millions of players reportedly affected.

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...

Half of the U.S. population under the age of 16 are playing Roblox. Here's how to keep your kids safe on the platform.

With young generations turning to new methods of entertainment consumption, how can the NFL capture the attention of the next generation of football fans? The NFL partnered with Nickelodeon and ...

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...

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Texas is the third state to sue the platform, alongside dozens of private plaintiffs who say Roblox didn’t do enough to ...