Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.Roblox began testing ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox has added yet another feature for creators to help manage their products in the game. This time, the focus is on ads.

I’m used to Roblox being almost everywhere, but I wasn’t expecting to see it in a clip of The Kardashians. On the April 14 episode “Burn Them All to the Fucking Ground,” Kim Kardashian ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...