NECは、カッパ・クリエイト株式会社および株式会社Brave groupと共同で、Roblox内のゲーム「だるまゲーム」におけるメタバース広告の効果測定を実施しました。広告は2025年7月22日から8月24日まで配信。N […] ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...

Update, Wednesday October 1, 2025: Roblox has responded to the open letter written by three game industry advocacy groups stating its new parental controls and content descriptor "impacts very few ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 22 hours ago By Erika Wheless - 1 day 23 hours ago By Tim Nudd - 2 days 2 hours ago By Erika Wheless - 2 days ...