Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...

In furthering the intersection of gaming and fashion, adidas has officially launched on Roblox. Since its 2006 inception, Roblox has seen several collaborations and brand activations spanning ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Fashion brands with their own thriving Web3 communities and ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...