From Monday 1 July, players of the immersive experience platform Roblox will be able to style their avatars in Manchester United’s 2024/25 home kit by adidas. Shirts, shorts, and socks for the new ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...