Roblox in-game ads are coming soon, and while advertisers are heralding the platform as a leader in such technology, major players like Microsoft and Sony are reportedly set to follow suit soon.

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators. Competing with tech giants, Roblox aims to deepen user ...

As the name suggests, these are video ads that users can opt to watch in order to receive an in-game reward, something Roblox is calling "immersive advertising." ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

We recently published 10 Big Names With Surprising Gains. Roblox Corp. (NYSE:RBLX) is one of the top performers of Monday.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Roblox Will Now Let You Watch Ads For In-Game Rewards Players ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year. Adding immersive ads has been a “dream” for Roblox for ...

After several quarters of so-so results, Roblox hit 112M daily users and double-digit growth. See how it’s disrupting ...