Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Google and Roblox just teamed up to offer rewarded ads that offer in-game perks for watching video advertisements ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.