The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Despite Honor of Kings and PUBG Mobile dropping in places, Tencent still had five games appear on the top-grossing mobile ...