The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Sahil Alvi is frustrated. It has been over two years since the founder of Neuron Partners put his clients’ hard-earned money into Roblox with nary a return to show for it. Tired of waiting for the ...