Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

While Europe’s Charades is handling conventional film licensing, Los Angeles and Boston-based digital tech company Spaceport has been recruited by the Japanese studio (“One Piece,” “Dragon Ball”) to ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Warner Bros. Motion Picture Group has launched an immersive experience on Roblox to promote “Beetlejuice Beetlejuice,” per a press release. The sequel to the 1988 film hits U.S. theaters on Sept. 6.

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio Paris Hilton Has a New Web Series About Designing a Home Around Her ADHD (Exclusive) Adam Pally Uses His First-Ever ...

EXCLUSIVE: Roblox is getting closer to the worlds of film and TV. The gaming platform has teamed with Netflix and Lionsgate to make it easier for content owners and developers to join forces on Roblox ...