Essence is doubling down on immersive gaming to connect with Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new summer island, ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

Built by Filament Games, guided by NWEA Science experts, and funded by a Roblox grant — the new immersive experience provides a robust assessment tool for students and teachers PORTLAND, Ore. and ...