Roblox is well-known for its traditional block-sized avatars. The gaming platform's signature avatar persona has seen various changes throughout the years. The metaverse transitioned from the iconic ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21. The ...

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...

Fans can customize avatars, play career-themed mini games, and explore Malibu EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie ...

Nike’s throwing their brand around in Roblox now with the introduction of their very own Roblox game, Nikeland. In celebration of their collaboration, players hopping into Nikeland can get their own ...