The company is adding avatar-based, 3D video chat to its virtual world in an effort to expand its audience—and to keep the kids around as they grow older.

When someone searches Forever 21 on the publicly available Roblox Avatar Shop, the top rows of results are all virtual avatar accessories and apparel, all sold by the retailer.

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.

Roblox purchases digital avatar firm Loom.ai The real-time animation startup will bring emotions and facial expressions to Roblox avatars ...

Roblox said it is rolling out voice chat for those who are 13 and older on its user-generated content platform.

Roblox, the popular online gaming and social platform among kids and teens, is introducing new chat features for users ages 13 and up, allowing them to connect more directly with trusted real-life ...

Steps for altering your avatar’s appearance in every Roblox experience, from adding and removing items to changing your skin color and gender.