The Roblox metaverse welcomed the universe of the French supergiant in luxury fashion, Givenchy. Since it went live on June 13, Givenchy Beauty House has secured a place in the history books as ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

The new Fairy Event arrives tomorrow in Roblox Grow a Garden, and here's everything you can expect from the fairy-themed update.

Fenty Beauty makes its Roblox grand entrance as many others have built virtual brand representations on Roblox, including Nike, Gucci and Forever 21. “Beauty experiences are meant to be fun, so I’m ...

e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. e.l.f. continues to disrupt norms via new avenues in commerce, co ...

Fenty Beauty + Skin Experience is a Roblox title designed by Fenty Beauty, a fashion company launched by popular musician Rihanna.

e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. (Photo: Business Wire) ...