Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Gamers on Roblox can now opt to watch video advertisements, which can be up to 30 seconds long, in return for in-game boosts, lifelines, or resources. In the near future, brands and agencies will have ...

Its estimates now sit 9% and 8% above Wall Street consensus. Wolfe said Roblox is benefiting from “platform flywheel” effects such as improved search and discovery, faster content creation, pricing ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...

Ads are one of Roblox’ unpulled levers. Read why this opportunity and others make me bullish long-term on Roblox stock.

An update to the Roblox Community Standards states that Roblox will now hide all advertising content from users under the age of 13.

Roblox's Q2 results led to a decrease in shares, but upcoming ad opportunities offer potential growth. See why I change my sell rating to hold on RBLX stock.