Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
Roblox continues growing at 20-30% despite flat gaming industry growth, with 85.3M daily users and $15.97 average bookings per user. GTA 6 poses a competitive threat with potential user-generated ...
The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...
Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...
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