In the first 10 days since launch, Psycho Bunny on Roblox had already generated over 7 Million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold.

A surprisingly deadly bunny from the Roblox game Forsaken is going viral as players post mountains of fan art and memes on social media. Here's what you need to know about Gubby.