Investing.com -- Roblox’s content and monetization strategy is gaining traction, setting the stage for sustained long-term growth, according to Oppenheimer.

E.l.f. Cosmetics Is Selling Real-World Products on Roblox The beauty brand is one of many engaging with the video game platform–but its new expansion brings it into new e-commerce territory.

Everyone loves building structures but Roblox is capitalizing on people who love to build games. Its online gaming network already has already grown into the millions of players.