Roblox is coming for short-form video apps like TikTok, Instagram Reels, and YouTube Shorts. A game developer created Clip It inside Roblox—which is a TikTok clone that operates exclusively on Roblox.

CLIP It is the latest in a string of new social media platforms that bear a striking resemblance to TikTok. However, this new platform will be incorporated into the hit online gaming platform Roblox.

Roblox has developed a unique business, and we don't see any peers with a similar offering from both the user and creator sides of its product. That said, the ability to sufficiently monetize ...