Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Chipotle Mexican Grill announced on Tuesday its entry into the metaverse with a new limited time game on Roblox that will let customers use their virtual burrito-building skills to earn coupons for ...

When it comes to games in the metaverse, Chipotle isn't playing around. Its recent Chipotle Burrito Builder on Roblox scored 1.1 million gameplays in less than 24 hours, with up to 27,000 people ...

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Opinions expressed by Entrepreneur contributors are their own. It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their presence known in the virtual world. Wendy’s, for example, recently ...

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox. The simulated experience “will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s ...

Chipotle is selling $5 burritos online on Halloween and giving away burritos through Roblox. Some workers are worried about running out of food and not having enough staff. Workers and customers said ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...