Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

Chipotle has also previously collaborated with Roblox for a limited-time virtual storefront and maze Roblox experience for Halloween. And in honor of the recent National Burrito Day (April 3 ...

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Chipotle fans in the US who visit after the first 30,000 will be able to get a $5 burrito, bowl, salad or taco entrée from 5pm to close on Halloween with the digital-only code ‘BOORITO’ at checkout.

Up to the first 50,000 Roblox users who successfully complete the task and watch the Unfolded film in the Carnitas Cinema will earn a free entrée code that can be used by winners at checkout on ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.