Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle's Halloween promotion - Boorito Maze - was originally supposed to run through November 14. It inspires Roblox players to turn out at a restaurant dressed up as a Chipotle-themed costume ...

Just over one year ago (in October 2021), the multinational restaurant giant made its debut with the launch of the Chipotle Boorito Maze – a Halloween-themed virtual restaurant – on Roblox.

In the Chipotle Boorito Maze experience, Chipotle will make 120,000 free burritos available* and offer access to new virtual Halloween costumes and exclusive Roblox items.

Roblox offers a potentially more engaging experience than past campaigns, with a prize-filled maze and opportunities to wear virtual, Chipotle-themed costumes like Chip Bag Ghost, Burrito Mummy, Spicy ...

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

IRATE Roblox gamers blame Chipotle’s virtual Halloween-themed burrito promotion as the root cause of a global outage that has disconnected millions. Since the platform boasting more than 20 m… ...

Chipotle Boorito 2021 has changed again amid COVID-19. To get a $5 Halloween meal, you need to order online and there's a contest for free codes.

Roblox (@Roblox) October 29, 2021 While fans are waiting to get back online, some are poking fun at a Chipotle promotion within Roblox, saying it's to blame for the outage.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.