Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

(“How do you do, fellow kids?”) One brand that’s managed to tread the knife-edge of establishing a foothold in the metaverse is Chipotle Mexican Grill. Just over one year ago (in October 2021), the ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

The limited-time event, which is being called “Ingredient Quest,” was designed by Chipotle to “educate its Gen Z fans on the brand’s 53 real ingredients while giving them the opportunity to claim free ...

ROBLOX has rubbished claims the Chipotle partnership brought the game down after fans accused the burrito chain of causing the global server outage. More than three million users were disconnected ...

Roblox's latest collaboration is quite different from the previous ones, and fans have some interesting stuff to look forward to. In the past few months, we have witnessed a range of collaborations ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...