Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Boorito 2021 has changed again amid COVID-19. To get a $5 Halloween meal, you need to order online and there's a contest for free codes.

Roblox offers a potentially more engaging experience than past campaigns, with a prize-filled maze and opportunities to wear virtual, Chipotle-themed costumes like Chip Bag Ghost, Burrito Mummy, Spicy ...

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

Chipotle Burrito Builder, launching on National Burrito Day, April 7, is a new simulation experience that will challenge Roblox players to roll burritos in the metaverse to earn Burrito Bucks, the ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.