Roblox’s initiative to integrate Rewarded Video Ads represents a strategic move to diversify and strengthen its monetization strategies. The partnership with Google is expected to enhance Roblox’s ...

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Some Roblox ads aren’t what they seem – and clicking the wrong one could cost you your account. In this video, I investigate a suspicious ad that’s been going around, show what happens when you click ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Roblox is enjoying momentum in growing and monetizing a large user base. Morgan Stanley estimates that advertising could be a $1 billion annual revenue opportunity. There are risks to consider, but if ...