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The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began testing ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Having a game filled with millions of players, which is only growing in popularity, makes for some very similar looking Avatars running around. Fortunately enough, not only is there a store filled ...

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Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Roblox has proved to be an important stomping ground for brands looking to dip their toes into the metaverse. Now ...

As kids, our parents scolded us to get off of computer games and do our homework. Now, some students have to hop on Roblox to ...