Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

(Reuters) - Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to ...

Roblox is rolling out in-game virtual billboards that will show video advertisements to players. The gaming platform has confirmed that these ads will help it to draw revenue from its games that ...

Roblox users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Today, Roblox Corporation announced video ads would become available to all advertisers, 1 enabling them to seamlessly reach Roblox’ s community of users, ages 13 and up 2, across the platform ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option.