Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

After more than a decade of online creative play, massively multiplayer online game Roblox is expanding its user-created content into the real world, partnering with Jazwares for a line of ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

User-generated game platform Roblox is launching a toy range based on player-designed characters. The Roblox platform was originally launched in 2006 and is now available on iOS and Android as well as ...

The Roblox toys recreate some of the most popular games, characters, and developers in physical form. It's Roblox first foray into merchandising and a major entrance into retail as the company ...

Roblox's Adopt Me has got its Toy Shop update You're getting a new area to doddle around in, improved toys, and a premium pet ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.