Besides Roblox, Gucci has already partnered with Pokémon Go, and other designer brands like Balenciaga have entered the world of video games by making their own.

Gucci virtual accessories become hot item for Roblox avatars. One digital-only designer bag was resold for the equivalent of $4,100 in real-world money.

A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent. Read More: ‘El Paso, Elsewhere’ is ‘Max Payne’ with break-up trauma – and it ...

A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay.

Software Platforms Roblox Someone spent over $4,000 on this Gucci bag in Roblox News By Natalie Clayton published June 7, 2021 ...

Gucci launched a limited collection of digital-only items for Roblox as more companies experiment in the metaverse.

Entrepreneur and supermodel Karlie Kloss has partnered with a number of Roblox's community of designers for an all-new hub in the metaverse, the "Fashion Klossette Designer Showcase." Acting as a ...

The Parsons School of Design teamed up with Roblox, an online gaming platform, for a course on designing outfits for the digital realm.

On Wednesday, designer Ralph Lauren a holiday-themed experience complete with unique outfits for the kid-friendly game Roblox.