Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.

User-generated game platform Roblox is launching a toy range based on player-designed characters. The Roblox platform was originally launched in 2006 and is now available on iOS and Android as well as ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...