DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit. The items included will be virtual jackets, ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards. In a first for the gaming platform, players visiting any of the brand’s 150 ...

LOS ANGELES--(BUSINESS WIRE)--It’s showtime! Fans can now travel to the Afterlife in a new immersive Beetlejuice Beetlejuice experience on Roblox (NYSE: RBLX) from Warner Bros. Motion Picture Group, ...

Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. The selection ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

Second Chance Productions launched a new Roblox experience in the form of a Gracie & Pedro: Pets to the Rescue red carpet event. The virtual experience offers Roblox players a chance to get a sneak ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the online gaming platform. Beginning Monday, Roblox users ages ...