One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...

A year and change after entering the discourse, the metaverse seems like a must-have for brands angling to reach Gen Z. Standing out from the pack is hard in the rush of new entrants, meaning ...

Roblox has slowly (but steadily) cemented itself as one of gaming's giants, even beating Steam for concurrent users back in ...

Metaverse hype may have died down since the first half of 2022, but brands still got solid engagement in both Roblox and Fortnite in 2023, according to a new report from branded Roblox game developer ...

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...

Gen Z consumers spend twice as much time socially interacting in the metaverse than they do in real life, according to new research conducted by Vice Media Group and Publicis Groupe's Razorfish agency ...

In this epic showdown, witness the ultimate "Roblox Kid VS Fortnite Kid Roast Battle"! You'll be on the edge of your seat as ...

Virtual worlds, through games like Fortnite and Roblox, have become an important part of young people’s social lives - RAIN’s Matt Lang explores how brands can help rather than hinder the experience.

A reader argues that declining sales for consoles is because children are no longer interested and instead distracted by Minecraft, Fortnite, and Roblox. Everybody’s been talking about how the games ...

NEW YORK — There was a common thread running through the Interactive Advertising Bureau's (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long?

Panda Express, the largest family-owned and operated Asian dining concept in the U.S., has launched a bold cross-platform campaign that brings the ‘swicy’- sweet and spicy- sizzle of Hot Orange ...