Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Gaming platform Roblox (RBLX) has announced a strategic partnership with digital advertising technology company PubMatic (PUBM). The goal of this collaboration is to help Roblox boost its video ad ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

Kellogg's, a cereal brand, turned to the Metaverse with its gamified campaign to promote its Froot Loops cereal to Generation Alpha.

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business ...

Shares of Roblox Corp. (RBLX) rallied 4.63% on Tuesday after the immersive gaming and creation platform announced a partnership with Alphabet, Inc.’s (GOOGL) (GOOG) Google. The San Mateo ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Shares of Roblox (RBLX) are up in today’s trading. This is after the gaming platform launched a new video ad format called Rewarded Video while also announcing a major partnership with tech ...

Shares of Roblox (NYSE:RBLX) have been a major mover of late. The stock surged higher over news that the firm was getting into online advertising. The big news came just over a week after Roblox ...