Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

The lawsuits allege that Roblox prioritized its profits over child safety. The gaming platform rebuts claims it would ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff.

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Chobani has crossed into the metaverse through the online gaming platform Roblox where it's targeting a new generation of consumers with its oatmilk portfolio helping to transition its identity ...