Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...

Medal’s State of Gaming Report reveals the Top 25 Most-Viral Games of 2025 so far, with Roblox, GTA V, and REPO leading.

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Gaming platform Roblox surged in value in the UK in 2024 as it continued to become hugely popular among Gen Alpha.

One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been growing with multiple hit games on its platforms. This month, Roblox boasted ...

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...

Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...

H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms. H&R Block has introduced an innovative tax-themed gaming experience within ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

Dentsu this morning unveiled "House of Creators," a new initiative to develop the "next generation of creators who make and share content" on social media. Importantly, the first phase of the ...

The free Karate Kid Training Simulator “will immerse players in the world of Karate Kid: Legends, training alongside iconic characters like Daniel LaRusso (Ralph Macchio) and Mr. Han in recognizable ...