Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Roblox says it's expanding its use of age-estimation technology and entering a partnership with the IARC to standardize its ...

Louisiana sued Roblox last month, alleging the gaming platform is “overrun with harmful content and child predators because ...

There are rumors circulating that Roblox will be banned on Sept. 1? So is Roblox actually shutting down? Here's the truth and ...

YouTuber and lawyer Law By Mike announces plans to sue Roblox as a wave of legal action and controversy around the platform ...