This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Olipop is introducing a limited-edition soda flavor ...

For Roblox fans, this year’s Super Bowl is coming to Bikini Bottom. Thanks to a collaboration between the NFL and game developer Gamefam, a number of the company’s popular Roblox games, including the ...

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

SpongeBob Tower Defense is one of those Roblox games taking part in The Hunt: Mega Edition event. Unlike most titles, this one hides The Hunt Token as well as The Mega Hunt Token. While you can get ...

Gamefam announced last week that it was partnering with the NFL on a special activation: A SpongeBob-themed Super Bowl event within several of its popular games in Roblox. This event is a continuation ...

Olipop is introducing a limited-edition soda flavor called Pineapple Paradise with a Roblox gaming experience, per details shared with Marketing Dive. The flavor is in collaboration with forthcoming ...

Since the developer hasn’t implemented a code redemption system yet, there’s no way you can redeem Roblox SpongeBob Simulator codes at the moment—but that doesn’t mean there won’t be any in the ...

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing. Average daily active users ...