We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

Today, Walmart announced that gamers can now buy real-world products right within Roblox. The feature is part of the Walmart Discovered experience on Roblox, which gamifies a visit to the big box ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Walmart has introduced a new Roblox experience dubbed Roblox: Walmart Discovered, the retailer announced Tuesday. The virtual space will be available to players ages 13 and older. Within the space, ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.