Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Roblox has partneed with music event promoter Insomniac to create ...

Roblox's live event with The Chainsmokers, an electronic music duo with billions of listens on Spotify, is kicking off its concert with a permanent presence via a branded experience called Festival ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

It's party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci's newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty's Flora Gorgeous Jasmine campaign, ...