Roblox's live event with The Chainsmokers, an electronic music duo with billions of listens on Spotify, is kicking off its concert with a permanent presence via a branded experience called Festival ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Gucci is making a stronger commitment to the Roblox community with the launch of what’s described as a new “gathering place” for likeminded metaverse enthusiasts. The space, formally known as Gucci ...

It's party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci's newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty's Flora Gorgeous Jasmine campaign, ...