As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Roblox has become one of the most creative gaming platforms around, who would have thought that when the game launched in 2006 that players would be able to get a Gucci Dionysus Bag in-game. If you ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

Roblox has become incredibly popular over the years with user-created content that is purchasable using the in-game currency 'Robux,' helping to spur it on. Most items sold during the Gucci Garden ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MILAN (AP) — Anyone whose virtual alter ego ...

The metaverse is making room for Gucci with a virtual iteration of its interactive Florence-based Gucci Garden on the global gaming platform Roblox. Synchronously with the opening of the House’s Gucci ...